K is represented by stem and leaf for being endowed with vitality and the pattern from K mean that our federation represent the 21 century floricultural distribution industry based on digital culture, signifying the progress and durability. Credible, reliable and stable gothic series with boldness for strong vitality. Natural and vital green and light green as main color, decorated with passionate red color for strengthening the image. K is both the initial letter of Korea Floricultural Cooperative Federation and of Korea for strengthening floricultural marketability.